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The Beauty Bag Essentials: Korean CEOs and Founders Reveal Their Top Picks Under $20
- These K-beauty execs revealed their favorite affordable finds that won't leave a hole in a shopper's pocket!
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3 Common Skincare Mistakes That Worsen Signs of Aging — What to Do to Avoid Them
- Maintaining a skincare routine is essential to have beautiful and young-looking skin but when overdone, these mistakes can actually worsen it.
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Aveeno Kids Drops New Hair Care Collection for Curly, Coily Tresses of Your Little Ones
- The brand aims to offer gentle products for lil' kiddos with curly haircare routines.
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Ashley Tisdale Launches Being Frenshe Hair Collection With Gentle and 'Clean' Formula
- The OG "High School Musical" character has opened up about her inspiration for creating a hair care line.
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5 Best French Tip Nail Designs to Elevate Your Look This Valentine's Day
- Celebrate the upcoming Valentine's Day with these five trendy manicures to get your love on.
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Kiehl's Takes a Stand Against Censorship of Pubic Hair Campaign with Its Witty Comeback
- The supposed body positivity campaign for its new intimate skincare launch was met with criticism for showing real pubic hair.
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FDA Raises Class II Risk Level Against Viral Repair Cream on TikTok After Being Recalled Nationwide
- Most of the mistakenly sold repair cream jars will expire on April 10 and 11, 2026.
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Perfumes for Introverts vs. Extroverts: How to Choose Scents, According to your MBTI Type
- Choosing a suitable perfume is more than just following the trend, but understanding your personality.
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5 Celebrity Makeup Artists to Follow on YouTube to Learn How-tos of K-pop Idol Makeover
- These celebrity makeup artists are spilling the tea on how to transform with idol-like visuals by following their beauty tips, secrets, and tutorials.
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Lunar New Year Gift Ideas: ESW Beauty Offers 'Year of the Glow' Essentials for Radiant Skin
- Aside from attracting good fortune & positive energy, start the year as well with beauty and glowing skin!
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5 Tips to Master the 'Unrecognizable Makeup' Trend Taking Over TikTok in 2025
- This trend aims to have a completely different appearance by just using makeup.
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Chosen Foods Drops New Hair Serum Infused With Pure Avocado Oil to Repair Dry, Damaged Tresses
- Chosen Foods has entered the haircare industry with its new hair serum made up of 100 percent avocado oil for healthier locks.
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Kosas' New $30 Color Corrector Fights Causes of Under-Eye Darkness to Get Your Glow Back
- The color corrector in serum formula helps to brighten up and depuff the skin as well, particularly in the under-eye area.
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Top 10 Influencers in the US in 2024: Kylie Jenner Bags #1 in Skincare and Fragrance
- The rankings in four different categories were determined by calculating their VIT scores.
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Sephora's 10 Best-Selling Blushes: Selena Gomez's Rare Beauty Liquid Blush Tops List
- The global superstar's brand is accounted for the 26 percent of the beauty retailer's total blush sales last year.
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