Elise Neal was recently named as a celebrity ambassador for freshly minted beauty brand, Lip Addyct's Spring/Summer 2014 campaign.

The world-renowned television and film actress is best known for portraying memorable characters in award-nominated roles. Recently, Elise guest-starred on ABC's "Scandal," but is now lending her beauty as the lip care brand's new face. When asked about becoming Lip Addyct's newest #CelebrityAddyct, the veteran starlet was elated.

"I'm very proud to be the spokes model for the Spring/Summer campaign!," said Elise in a PR Newswire press release about the Memphis-based brand, which carries vegan approved glosses, lacquers, lipsticks and balms with Vitamins A, C, E, and Aloe. "This Memphis born star repping a Memphis born company; I love the colors and the texture of the products and I hope we take it worldwide!"

The 2014 Addyct Campaign will feature "sexy, tantalizing and alluring" images that the company promises will spark interest and excitement in its viewers.  Elise brings her talents, good looks and positive energy to the project, which was shot by famed photographer Derek Blanks in Atlanta, GA. And Lip Addyct's products are available in a wide variety of pigments from reds to nudes, which offer a lot of options for Elise.

The brand believes that the longtime television star has an amazing ability to transform into characters that "leave a lasting impression." Lip Addyct is betting that Elise be able to do the same with their forthcoming line. "When we sat down to brainstorm about who we wanted to help bring Lip Addyct into 2014, we decided it'd have to be someone who embodied our goals for the upcoming year," said Adrienne Owens, owner of Lip Addyct. "We're no longer a brand new company."

Adrienne continued, "Since our creation, we've learned a lot, inspired many and now see ourselves as fearless and vibrant professionals who desire to continue to wow the growing population of Addycts throughout the US. We couldn't think of anyone we'd rather help us achieve these goals than Elise." 

The campaign featuring the dark-haired actress also has won praise with the company. 'It's hot!" said Adrienne. "Elise is definitely bringing the true Lip Addyct vibe.  We couldn't be more pleased with the results and can't wait to share them with our loyal fans and customers."  

For products and more information, check out LipAddyct.com. 

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