Sofia Vergara has been named the new spokeswoman for Head & Shoulders! 

Now, we know the secret behind the "Modern Family" star's super-silky strands, don't we? Vergara and her luscious locks have graced our screens in commercials from Diet Pepsi, to CoverGirl, to Kmart already. But this new role hits closer to home for the Colombian beauty, who is television's highest-paid actress. Why? Vergara and her whole family have used and sweared by the brand's dandruff-free products for years.

"I am excited to be joining a new family," said Sofia to E! Online. "Head & Shoulders has been a part of my hair care regime and my family's since I was young. In fact we joke that eight out of nine Vergaras use it; and there are a lot of us." 

The star and several of her family members will appear in the hair care line's national ad campaign, launching in 2014.

Vergara joins a roster of stars who love the dermatologist-recommended dandruff brand, including "How I Met Your Mother" actress, Alyson Hannigan and Olympian swimmer, Michael Phelps. And just as impressive as the laundry list of celebrities who love the line is the amount of money that the "Machete Kills" actress will get from the venture.

The funny starlet has signed a long-term endorsement deal, with a price tag in the seven-figure range. Vergara already earned $30 million from June 2012 to June of this year. 

With money rolling in, we hear that brunette beauty, who is just as famous for her voluptuous body as she is for her television role, will retire from acting once her hit show, "Modern Family" wraps. 

Think Vergara will continue to successfully endorse products after that? Believe the starlet will make headway in her Head & Shoulders role? Tell us your thoughts in the comments section below!