The Hold Me company has come up with a flawless way to help efficiently store make up items with the launch of a Hold Me Baby Bag, Feb. 20.

The Baby bag is a smaller version of the brand's original Hold Me Bag and can easily fit into a handbag.

With a suede exterior that is sleek, soft, easy to clean and also vegan, the Hold Me Baby Bag comes in 12 different patterns from bright to muted shades and prints as well as "Baby in Black" in solid black color.

"We have created this smaller scale version at the request of many of our customers who have asked for a cosmetic organizer bag that they can tuck in their purse," noted Cheryl Cooper of Hold Me Company. "Those who consider themselves 'makeup minimalists', and have less makeup and fewer brushes to store also asked for a smaller version of the original Hold Me Bag. We are pleased to now offer two sizes and more pattern selections for our makeup organizer bags," she added.

The Hold Me Bag and the new Hold Me Baby Bag are all-in-one makeup organizers that save you the time and effort of digging into your handbag to find a lipstick or a kohl. The patented design keeps cosmetics and brushes in place and within easy access for daily use as well as for travel. Not just, that these bags are also a hygienic way of storing makeup.

The bag lets you store basic brush collection, several palettes, cosmetics, and tools of various shapes.

The brand is not only dedicated towards providing quality products to customers but also supports various causes. The Hold Me Bags retail from $55-$95 and a part of the sales proceeds is donated to Breast Cancer Research Foundation.