Converse's 1970 Chuck Taylor All Stars are back and available in classic black and white.
The company's timeless shoes have been re-adopted over recent years by younger generations, and the shoe company is ready to bring back the All Stars for them (and their parents!)—with a little bit of new school alterations.

Though the 1970's still look as crisp as they did when they first made their way down busy street corners and dusty dirt roads, improved shoe technology will still keep fans up with the times. Among the changes are a wider toe box, greater support, sidewall stitching, higher rubber foxing along the sole and extra-heavy duty canvas.

So why and how did these fairly simple canvas kicks become so beloved?

The First String Standards collection is a true celebration of a time when Converse was at its peak and had a stronghold on the hip shoe game. People from all walks of life proudly strutted around in them, from rock stars to basketball players, skateboarders and plenty of everyday people in between. Celebrities like Magic Johnson, Larry Bird, Kurt Cobain and others have been known for their connection to Converse. By the 1970's, they had become so popular that despite being originally designed as athletic footwear, people began to wear them casually and fashionably. The baby-boomers used their Chucks as a way to stick it to the older generations, and since they were largely affordable in comparison to high performance shoes by Nike and others, there were a lot of disgruntled parents.

Available for purchase now are the true classics, black and white, but more colorways will be coming for flashier fans in April and July. Due out globally in April will be Sunflower and Crimson colorways and others like Aqua Blue could make their way out to the world again by July.

The All Star is all grown up—but that doesn't mean you have to.