Cosmetics brand Avon has announced its alliance with basketball star Chris Paul, Feb.7. Paul will be the face of the brand's new men's fragrance, "Untouchable"

Untouchable is scheduled for Father's Day launch and its brochure will be fronted by Paul and his son, Christopher Emmanuel II.  The fragrance will retail at $25 exclusively through Avon representatives.

The basketball star has been roped in as he understands the thrill of hitting the court when the crowd is going wild, sinking the game-winning shot and bringing home victory, which is in tune with the  new fragrance's ideal of having a positive attitude and a winning streak.

"Chris Paul is such an incredible role model," explains Meg Lerner, vice president Avon North America Marketing. "He is truly living the American dream, and he owes it all to his hard work and dedication. The new fragrance represents that commitment and all that he has achieved at such a young age."

Paul is one of the most popular faces in the game and a point guard for LA Clippers. The father of two was named NBA's Rookie of the Year and has been a six-time All-Star and a multiple All-NBA and All-Defensive team honoree.

The 27-year-old has also won two Olympic gold medals as part of the U.S. national basketball team. In 2005, Chris founded the CP3 Foundation, in honor of his late grandfather to provide scholarships for kids to attend Wake Forest University, his alma mater.

"The drive to win is what gets me out of bed every morning," explains Paul. "This new scent with Avon will capture the competitive attitude that motivates me to play my best on and off the court.