3.1 Phillip Lim pop-up store opened in Hong Kong, expanding the fashion brand's global influence. 

The stand-alone Harbour City, Kowloon store and Wanchai, Hong Kong  store brings Philip's 3.1 designs to China. The 3.1 pop-up store launched last week in trendy Wing Fung  street bringing the 800 square-foot retail space right in the middle of busy Hong Kong's designer row.

Phillip Lim collections are known for it's romantic, white and navy floral elements. Its youthful, chic elegant designs expanding each year to incorporate plaids and even debutante-inspired dresses.  3.1 Phillip Lim fashion label has sold over $60 million in 2011. 

According to WWD, The pop-up store will reflect the energy and freshness of the brand, with displays, merchandise changing every month. Updates can be seen through social media on 3.1Philliplim website featuring contributions from style icons and bloggers.

The brands first Asian pop-up store covers two floors and will stay for 10 months.