In 2012, the Korean vegan line d'Alba entered the beauty scene -- introducing its skincare products infused with the finest white truffles from Piedmont, Italy. 

The premium Korean skincare based in Italy has been capitalizing from the Korean market since 2023, with the popularity of some of its flagship collections; the White Truffle First Spray Serum, Waterful Sunscreen, and Double Cream. 

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The First Spray Serum line's fame escalated in South Korea after being known as the "Flight Attendant Mist." Retailed from $14 to $39 that comes in a 50-milliliter bottle to a 180-milliliter bottle, it keeps one's skin hydrated and firm.  

Aside from white truffles, the product also contains Tocopherol (vitamin E), making d'Alba's signature ingredient — Trufferol. 

Works as a serum, mist, and setting spray, it instantly rose as one of Korea's fan-favorites for being multi-functional, suitable for busy students and working ladies who don't have enough time to do both skincare and makeup routines. 

With this, d'Alba sat atop major beauty channels in Korea, ranking first place in the beauty category in Naver Shopping and No.3 in Olive Young. 

It has also showcased outstanding performances as it expands in the global market, including in ASEAN countries, Japan, the United States, Europe, and Russia.  

As a result, d'Alba amassed approximately $100 million in 2024, a 210 percent growth compared to 2023, according to its report highlighted by Happi. 

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