Regardless of small or big brands, the beauty industry comes together to aid Los Angeles wildfire relief efforts.

In the middle of the California wildfires, about 92,000 residents of Los Angeles were already ordered to evacuate, as of recent coverage by NBC News on January 13.

The majority of the residents left their houses bringing only some of their most valuable items, and in order to help those who were affected by the devastating fires, beauty brands united to lend some help on the areas they are experts of; hygiene and personal care relief.

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In a list collated by the media outlet New Beauty, various cosmetics brands, hair lines, and skincare companies joined the ongoing campaigns led by multiple non-profit organizations.

Hailey Bieber's Rhode, Summer Fridays, Virtue Labs, etc., chose to donate at Baby2Baby, an organization distributing emergency supplies to families who lost everything, especially those with babies and children.

Meanwhile, Peter Tomas Roth, directly sent 5,000 units of essential hygiene that contain shampoo, conditioner, and more, on top of skincare products through Babylist.

Credo Beauty and Huda Beauty are also doing the same and the latter is even calling for the attention of other artists who want to give out kit supplies.

Aside from the residents, some beauty labels are also supporting the Los Angeles County Fire Department, such as Kosas, Andy Lecompte Salon, True Botanicals, Bubble, and many more.

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