This Redken's New Hair Serum Also Used by Sabrina Carpenter Ensures Frizz-Free Locks

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Redken started strong in the hair game in 2025 by introducing a new product aimed at addressing processed and full frizz locks.

The Acidic Bonding Concentrate 24-7 Night & Day Serum contains a lightweight formula dedicated to strengthening, hydrating, and fighting frizz.

Its key ingredients include citric, squalane, and polyglutamic acids that are beneficial in targetting the hair's seven layers for deep repair and long-lasting protection.

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For an optimal hair treatment experience, the brand also infused lavender fragrance for a calming night's sleep.

Pros referred to this as a "reset button for hair," where the acidic bonding concentrate nourishes and revitalizes the locks 24/7.

This is also used by A-list celebrity hairstylist and Redken Ambassador Scott King to Sabrina Carpenter. This is the pop global superstar's must-have, especially during her tour, where she had to repeatedly dye her hair and underwent countless heat styling sessions.

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"When it comes to haircare, I want products that work just as late as I do – if not later! Redken’s A.B.C. 24/7 Night & Day Serum works around the clock to strengthen hair and fight daily damage," touted Sabrina, who is also the brand's first global ambassador.

Using this product, it delivers 9x stronger hair, 3x more hydration, 89 percent less breakage, and 72 percent less frizz about eight hours after usage, based on Redken's page.

Available on the official website Redken.com, this serum is retailed for $45 for every 100-milliliter bottle.