At the ongoing Consumer Electronics Show 2025 (CES) opened on January 7 in Las Vegas, the L'Oréal Groupe introduced its new hardware device run by artificial intelligence (AI). 

The L'Oréal Cell BioPrint is a portable tech that offers personalized skin analysis in five minutes. It uses the advanced concept of proteomics, which allows beauty shoppers to know their skin's status by studying the protein composition that triggers aging. 

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The assessment contains three results. First, it determines the skin's biological age and gives personalized advice on how to prevent the appearance of aging skin. Second, it can help to predict how the skin will react once it comes in contact with a certain ingredient, and third, it prompts proactive skincare steps by predicting potential cosmetic issues before its results even become visible. 

"With the Cell BioPrint device, we offer people the ability to discover deeper insights about their skin through specific biomarkers and to proactively address the beauty and longevity of their skin," introduced Barbara Lavernos in a press release, L'Oréal Group's Deputy CEO of the research, innovation, and technology team. 

The new device will be launched later this year along with a L'Oréal brand in Asia. For more information, check the article HERE. 

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