In 2024, various trends, innovations, and products were introduced to aesthetes that foster sustainable developments and growth in the beauty world. Throughout the journey, Beauty World News got readers covered.

To wrap up the year, join us as we look back on the top beauty-related topics that became the talk of the town among beauty lovers.

Serena Williams Opens New Makeup Line, Wyn Beauty 

The retired tennis legend Serena Williams shocked fans as she transitioned to the beauty scene to become an entrepreneur through her makeup line, Wyn Beauty.

The business became a standout among shoppers, especially those leading active lifestyles, due to its water-proof formulas and skincare-infused products.

Needleless 'Hair Botox' for Anti-Frizz

Unlike the original botox, this treatment doesn't involve injecting needles. It is only used as a metaphor to describe how keratin is being filled in hair fibers to repair the tresses.

If face botox aims to prevent wrinkles and fine lines for a youthful look, hair botox rose as a trend among beauty lovers for its anti-frizz effect that results in smoother and fuller locks.

Nail Treatment to Try Between Manicures

Although changing manis and nail arts is irresistible, our nails also need a break.

During this time, some brands, such as Butter London, created a nail treatment that repairs the nails by infusing skin-loving ingredients like calcium and vitamin E. It also promises a flattering, lighter pop of color to still feel fab while the nails are recovering.

Micellar Water vs Cleansing Oil Debate

This year, a debate about whether to use micellar water or cleansing oil sparked among aesthetes, weighing on its pros and cons.

Thanks to experts, it became clear among consumers to consider the product that will suit their skin types and convenience.

Nivea Revolutionizes Anti-Glycation Skincare With Its Q10 Anti-Wrinkle Expert Dual Action Serum

While glycation is a natural process that happens in the body, which leads to aging, the personal care brand Nivea dropped a product that comprises its patented active co-enzyme Q10 and newly patented Glycostop (NAHP) to slow down aging.

Rather than combating the result of glycation, Nivea aims to revolutionize preventative skincare by stopping sugar-induced skin damage.

Amorepafic Collabs With K-pop Label SM Entertainment to Release Red Velvet, NCT, and aespa's Lightstick-Inspired Lip Balm

In September, the two South Korean giants launched a collab lip balm product inspired by the official lightsticks of K-pop groups: Red Velvet, NCT, and aespa.

This caused a buzz among fans who are merchandise collectors and, at the same time, beauty lovers.

TirTir Unveils Cushion Foundation for A Wide Range of Shades for Different Skin Tones

One of the hottest cushion foundations in 2024 is from TirTir, which has over 40 shades for different skin tones.

Aside from its lightweight formula and skin-blurring effect, shoppers fell in love with the product for promoting inclusivity to those beauty lovers with deeper shades and people who are having a hard time finding a product that will match their undertones after oxidization.

Tubing Mascara: What Is It and How to Use

Gone are the days when beauty lovers settle for the messy pigments of regular mascara since tubing mascara is finally here.

Through this innovation, tubing mascaras wrap each lash with high-tech polymers rather than coating it with liquid. The latter brings no mess, sets quickly, stays longer, and easier to remove — which is real heaven for makeup beginners.

Norwex Continues to Embrace Sustainability With Biodegradable Packing

Aesthetics over ethics? Why choose when Norwex can do both? During the brand's launch of its Brightening Vitamin C Serum and Smoothing Bakuchiol Serum, it introduces biodegradable capsules to lessen single-use wastes.

Hair Gloss: Try Madison Beer's Hack to Have Shiny Hair

Aside from her beauty and body, one of the much-coveted features of Madison Beer is her shiny and long tresses. After numerous inquiries about what her secret was to achieve such locks, she revealed that it was hair glossing.

Hair loss is a treatment that gives the hair color and extra shiny hair, which could be achieved through a visit to the hair salon or DIY kit.

On TikTok, numerous beauty lovers attested to having gorgeous hair after hair glossing.

Looking Ahead to 2025

As we prepare for 2025, the world of beauty promises even more innovation, products, and trends. Stay tuned to Beauty News World as we continue to bring you the latest and greatest in the ever-evolving landscape of beauty.

Thank you to our readers for making 2024 an incredible journey. Here’s to more innovation, products, and trends in 2025!