Pantone to Drop 'Mocha Mousse' Beauty Products in Partnership With Pura and Ipsy

Credit : Pura;Ipsy

To commemorate the "Color of the Year" in 2025, Pantone collaborates with brands Pura and Ipsy to release "Mocha Mousse" beauty items like fragrances and cosmetic brushes.

After Pantone announced that 17-1230 (Mocha Mousse) will be 2025's official color, several brands have been bolting to unveil respective products — which emulate the hue's "sophistication" ahead of the new year.

Among perfume and scent brands, Pura became the forerunner by working together with the global leader in color standards.

They are set to unveil 4 diffuser sets that offer two custom fragrance refills such as; Mocha Moments and Mocha Suede. It will be officially out in January, and based on its promotional poster, its color and box will also be in brown.

Another brand to partner with Pantone is Ipsy which is set to unveil a PANTONE 17-1230 Mocha Mousse must-haves collection in April, for a limited time only. Based on its teaser, affordable luxury products can be added to the cart of shoppers, including a vegan Mocha leather bag, 5-piece makeup brushes, and 3-piece sponges.

This collection will be out in four months on the Ipsy Shop and at TikTok Shop.