London Fashion Week is the first among the "big four" fashion weeks to take initiatives on protecting the animals.
In a recent parliament speech, David Leigh Pemberton, the policy and engagement deputy director of the British Fashion Council (BFC) announced the major change when applying for the London Fashion Week's 2025 calendar.
According to David, the event, starting next year, will impose a ban on exotic animal skins, feathers, or fur from any of the shows' future collections. Prior to joining the roster of participating brands, designers will have to sign and agree with this new policy.
"This work happens in the broader context of the fashion sector’s response to environmental and social concerns," added Leigh-Pemberton during his speech.
The BFC's step forward with their "Positive Fashion Initiative" is the first among the "big four" international fashion weeks which include the Milan, Paris, and New York Fashion Weeks. Earlier this year, a smaller event like Copenhagen Fashion Week also joined this movement.
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Through the years, animal protection groups and advocates have been opposing the use of animals' skin, feathers, and fur in the fashion industry. However, numerous luxury brands still use it to date — including major companies like Kering and LVMH.
There are only a few famous brands that ditched the use of animals as "fabrics," such as Chanel and Marc Jacobs.
In response to BFC's major step, the People for the Ethical Treatment of Animals (PETA) raised hope and said, "The future of fashion is animal-free — and the future is now."
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