Using the clinically proven "Baicapil" formula, Rita Ora's haircare brand's new serum rose as a best-seller among shoppers — thanks to its multiple hair benefits.

Rita Ora, the singer behind the global bop, "For You," didn't only hit the music scene, but the beauty market as well.

In various retail websites, Typebea, the haircare brand she established along with "Vida Glow" founder Anna Lahey is gaining massive praise from beauty lovers, especially due to a "hero" serum — Typebea Overnight Boosting Peptide Hair Serum. 

This A$80 product promises to revive the root for hair growth, thanks to its trademark Baicapil as the key ingredient. 

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In particular, this formula is a combination of Scutellaria baicalensis (flowering plant), soy sauce, and wheat sprouts, which is clinically proven to reduce hair loss by 60% and promote healthier growth with peptides. 

Furthermore, it increases hair density and strengthens hair follicles without affecting the balance of one's pH.

Since it has a leave-on effect, shoppers can apply it to all hair types, regardless if it's clean, dirty, dry, or wet. Using a serum dropper, apply 1 milliliter of the product directly to the part of the concern, massage that area, and leave it to dry on its own. No need to rinse it after. 

With its high quality, one reviewer revealed that she has been using this serum for her sparse hair for two months, and swears by this Typbea item for helping her regrowing hair.

"It's very easy to use and dries down quickly," the reviewer added.

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