Starting on Oct. 29th, Keys Soulcare will roll out its three new crystal-inspired shades of the "Let Me Glow" illuminating serum on Amazon.
According to the holistic beauty and skincare brand, Alicia Keys along with its co-founder ELF Beauty will be releasing new shades of its best-selling serum that are formulated for 3 purposes; to hydrate, illuminate, and prime the skin.
The three shades are inspired by crystals with unique meaning that matches their certain hues. The moonstone aura, which stands for "self-discovery" is suitable for all skin tones and has a "cool iridescent" glow.
New bronze aura (bronzite) means "courage" and offers a "warm bronze" glow. Lastly, its original shade, golden aura (golden healer quartz) depicts "manifestation" and brings a "neutral golden" glow.
"Crystals are a big part of my self-care ritual. I love how they make me feel," said Keys.
Due to her love for crystals, the formula of the serum contains one of her favorites, Amethyst, which is believed to be a stone that increases one's intuition, spirituality, and creativity.
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Also, it has skin-loving ingredients like niacinamide to brighten and balance the skin, rose water to nourish the skin, and squalane to boost hydration even more. This is suitable to wear under makeup and also doesn't clog the pores.
Keys Let Me Glow Illuminating Priming Serum with Niacinamide is retailed for $26 on its official website and Amazon. Once shoppers order it, the serum will come in a bottle with a message of affirmation that Alicia Keys personally wrote.
"I give myself permission to glow," added the singer.
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