To prove this, Mentholatum organized clinical trials and 9 out of 10 immediately claimed a smoothing effect they felt away from the pain. After one week, 94% noticed the skin being moisturized, while 91% saw significant improvement in their dry and cracked heels. Meanwhile, 100% of the users responded that they had also seen general improvements within four weeks of use, and 97% commended its easy application and absorption to the skin. In November, Mentholatum will also roll out on Walmart.com. 

Mentholatum has launched its new revival cream to treat cracked heels, which also promises smoother feet, backed by clinical studies. 

According to the pharmaceutical company, its Heel Revival Antifungal Cream, retailed for $15 at Amazon, is an innovation to kick off its 135th-year celebration.

For this project, the brand worked with Foothealth Innovation Lab, a hub pioneering research and clinical data about foot care to meet the consumer's needs.

Infused with 1% Tolnaftate, the team used its breakthrough patented technology to ensure that this powerful antifungal ingredient will be able to penetrate deep down and target the root problem and what is really causing this. 

With daily use of this lightweight cream, beauty lovers can avoid the recurrence of this fungal infection without leaving the skin dry and coarse.

READ ALSO: Ways to Remove Rough, Dry Skin for Softer Feet

To prove this, Mentholatum organized clinical trials and 9 out of 10 immediately claimed a smoothing effect they felt away from the pain. After 1 week, 94% noticed the skin being moisturized while 91% saw significant improvement in their dry and cracked heels. 

Meanwhile, 100% of the users responded that they have also seen general improvements within four weeks of use and 97% commended its easy application and absorption to skin. 

In November, Mentholatum will also roll out on Walmart.com.

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