Dermatologists say women in their 70s tend to have dry and irritated skin. Thus, moisturizers are recommended to keep the skin hydrated and restore its protective barrier.

However, it is noteworthy that since the skin loses its water and becomes thinner in this age group, there are significant ingredients to look for. 

These include glycerin, hyaluronic acid, and lanolin, which are helpful in alleviating dryness. In the vast moisturizers market, consumers who are over 70 years old chose the listed below products as the most effective so far. 

L'Oréal Paris Collagen Daily Face Moisturizer

This $9 is one of the highly-rated affordable collagen creams with over 40,000 reviews on Amazon. Thanks to its main components like shea butter and glycerin, most of them had hydrated, smoother, and firmer skin with fewer wrinkles and fine lines.

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer

To regenerate the skin back to its youthful glow, this $23 face moisturizer is infused with retinol and hyaluronic acid for brighter, plumper skin.

Shoppers in their 70s are leaving rave reviews about this product, noting its ability to "smoothen" the face including various emotional lines on top of fine lines and saggy skin. 

Olay Regenerist Retinol 24 Max Night Moisturizer

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For $35, shoppers can lift and firm their skin using this night cream that contains retinol and vitamin B3. It is lightweight, but super potent and long-lasting. Shoppers are also amazed by its fragrance-free formula, which is needed to prevent irritating the skin.

With consistency, older beauty enthusiasts claim that they feel younger after using it. 

Avéne Hydrance UV Rich Hydrating Cream

In an article by The Gloss, this hydrating cream was recommended by over 70 beauty lovers. The woman religiously used this product from the brand, which is the key to her "fantastic complexion."

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