Mrunal Panchal gave a sneak peek of her new cosmetic line, Mrucha Beauty, which is set to offer products suitable for Indian skin.
On Instagram, @mrunu, one of the most popular Indian content creators, announced to her 5.3 million followers that she will finally be launching her brand, and said, "The dream I've been dreaming since the start of my journey as a small town girl... one day, she will have her own brand and her dream is finally becoming a reality!"
Prior to becoming famous, the influencer was loved for her brightness and ability to spread happy vibes while sharing various makeup looks, tips, and trends.
This personality is said to reflect on Mruchal Beauty's branding on top of being a clean, cruelty-free beauty brand that will highlight skin-loving, skincare-like ingredients. The line was the combination of her name, "Mru" from Mrunal and "cha" from Panchal.
READ ALSO: Avon Achieves Cruelty-Free Certification for Entire Product Line With Leaping Bunny Approval
In one of her posts, Mrunuuu also hinted at the line's aim, which is "not just about looking good—it's about feeling unstoppable."
While she earlier stated on her Instagram bio that the products are "specially made for Indian skin," Exhibit Social clarified that it will cater to diverse skin tones and the dynamic makeup preferences of beauty enthusiasts. Currently, her product lineup is yet to be unveiled.
RELATED ARTICLE: The Products to Know From Your Favorite MUA-Founded Brands
