Rare Beauty by Selena Gomez and Sephora are joining forces for the second year of the "Make A Rare Impact" campaign in observance of World Mental Health Day.
The campaign is Gomez's dedication to giving 100% of Rare Beauty sales to the Rare Impact Fund beginning October 10. This initiative also puts spotlight on the singer-actress' commitment to mental health awareness, as well as her participation in the Fund, a non-profit organization that marshals mental health initiatives.
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On Instagram, Gomez also announced the meaningful collaboration, and it now has over 2 million hearts. The lengthy post also revealed further details regarding the campaign.
"For 24 hours, ALLLLL sales (both online and in-store!) will go towards increasing access to mental health resources and education for young people around the world," wrote Gomez. "Over the past 4 years, we have provided resources to 26 grantees globally who are doing incredible work. We couldn't do this without your support, and it means the world to me that Sephora is joining us in our mission!"
Launched in 2020 by the Rare Beauty founder herself, Gomez's Rare Impact Fund's mission is to generate $100 million for its rising access to education and mental health services catered to the youth.
Rare Beauty also donates 1% of sales directly to the organization, and magnifies funds through the aid of philanthropic groups, individuals, and partners like Sephora.
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