Ulta Beauty and Mini Brands just landed an unexpected crossover!
This adorable collaboration is releasing 68 mini-models of the beauty retailer's best-selling products, such as Supergoop, e.l.f. Beauty, and Urban Decay.
On Instagram, Mini Brands announced that the replicas will be sold as mystery packs, each priced at $10. You'll never know what you're gonna get, except that each package contains five figures that look exactly like your favorite beauty products, albeit tiny.
"We're thrilled to announce we teamed up with @/UltaBeauty to bring you 68 adorable, must-have mini beauty replicas," wrote the toy brand.
@minibrands 🧡✨ We’re thrilled to announce we teamed up with @UltaBeauty to bring you 68 must-have mini beauty replicas. 😍 Catch these cuties exclusively at Ulta Beauty and ulta.com starting October 6th. It’s a mini-obsession you won’t want to miss! 🫶#MiniBrandsXUltaBeauty #MiniBrands #Exclusive #UltaBeauty
♬ Dance You Outta My Head - Cat Janice
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The toy figures are available starting October 6 on ulta.com and Ulta stores nationwide. The announcement also revealed that the forthcoming collectibles will include the beauty brands MONDAY Haircare, e.l.f. Beauty, NYX Cosmetics, Urban Decay, Tarte Cosmetics, Ouai, Supergoob, Redken, and more.
"Our Mini Brands community has been asking for this collaboration for years," revealed Corey Roman, chief marketing officer of Zuru Toys, the creator of Mini Brands.
This partnership aims to target Gen Z and Gen Alpha, given the growing trend of beauty minis among these demographics through popular platforms like TikTok.
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