Beyoncé explained the reason she didn't appear for an ad during the launch of the haircare brand, Cécred.
As part of GQ's October cover story, the fashion magazine dished on the global superstar's album "Cowboy Carter," released in March, as well as her feelings after launching her haircare line in February.
Cécred, with the tagline "hair is sacred," has been developed for six years before it was finally introduced in public. The first eight products were inspired by global hair rituals.
During her talk with GQ, the "Halo" hitmaker touched on the stereotypes of being a woman in the business world, saying, "Women, especially those in the limelight, are frequently pigeonholed into being the face of the brand or the marketing tool."
This is also one of the reasons the singer opted not to become the ad model of Cécred, to "change the old narrative."
"When I started my hair care brand Cécred, I wanted it to be recognized for what it does for real people as well as their hair. When it was launched, I made a conscious decision to not appear in the ads."
READ ALSO: Beyoncé's Cécred Line Drops Hair Serum With 'Biopeptide-5' for Fuller, Healthier Locks
She highlighted the importance of the brand to gain a first impression from its merit, and not just because of Beyoncé's fame. The music icon wants to impart the same "magic" that she felt to buyers with her products, which she had been using before its official launch.
She also wants to point out that women aren't only for marketing, but they also uphold integrity by keeping what their businesses promise; quality and research.
Beyonce said, "I’ve learned that true success isn’t about leaning on a name; it’s about crafting something genuine, something that can hold its own. It’s not about being perfect. It’s about being revolutionary."
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