Skincare brand eos strutted the New York Fashion Week runway, and they collaborated with the TikTok-famous and budding designer Joe Ando, who then created a dress inspired by the brand's vanilla cashmere body lotion.
Also in partnership with Cut, eos released the documentary where Ando demonstrates his creative process for making the custom garment.
The mini-docu gives viewers a glimpse into the emerging designer's journey to NYFW and more, and puts a spotlight on eos' role in recognizing artistry.
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Meanwhile, eos body lotion vanilla cashmere is currently the best-selling lotion on Amazon, according to People, having sold over 100,000 bottles of the variant in August alone.
As of writing, it's priced at $9 on the site.
Who is Joe Ando?
Most people know Joe Ando as the TikTok influencer who became popular for his "Can I make you a dress" videos. While his followers are currently at a staggering 2.9 million, the artist's career didn't take off overnight.
In his interview with Glamour, it was revealed that both his parents are also creatives, but their profession was what made him seek stability.
@joeando made a dress for Dakota Johnson🕷️❤️@Madame Web in theaters everywhere @Sony Pictures #SonyPicsPartner #MadameWeb
♬ So Innocent (Sped Up) - noturgf & Shiloh Dynasty
"Watching my dad's experience in the artistic world, and how he went about making choices-it did intimidate me a lot," said Ando. "But it did teach me that when I get any sort of raindrop of opportunity, no matter what it is, no matter who respects it or whatever, just to take it and roll with it."
Watch Joe Ando show his creative process below!
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