Luxury e-commerce platform Net-A-Porter is closing down its beauty business in 2025 after over ten years.
Sources revealed that the platform's beauty arm has been "ailing for some time," adding that this year's ultra-luxury price points was their last-ditch attempt to defibrillate the operations.
Net-A-Porter market director Libby Paige also set out the "New Luxury" project in November, aiming to "double down on luxury brands that perform well and trim those that don't."
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Apart from this plan, the source revealed that the e-commerce platform has "significantly" cut down its beauty collection last winter.
Net-A-Porter's beauty assortment—Le Labo, LYMA, Augustinus Bader, La Mer, and many more—had been doing impressively on the market since its launch in 2013. Back then, the e-tailer called the section "The Quintessential Edit." Its sales kicked off with known beauty brands 3Lab, Beauty Works West, Aesop, Ilia, Chantecaille, Le Métier de Beauté, Joya Ames Soeurs, James Read, Philip B, Natura Bissé, and Sarah Chapman.
Meanwhile, amid its plans to cease its beauty operations, Net-A-Porter is reportedly shifting to affiliate model next year. Through this format, beauty products are sorted on the website through editorial content that links to brands' official sites to purchase.
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