Hair and beard coloring solutions brand Rewind It 10 is set to become more accessible as it announced a new partnership with CVS. 

Rewind It 10 products will become available at more than 7,000 CVS stores across the U.S. starting Oct. 4. 

In December 2023, Rewind It 10 started offering its "professional-grade, easy-to-use hair and beard coloring solutions enriched with high-quality ingredients" only at Sally Beauty and on Rewindit10.com.

But in less than a year, the brand impressively inked a deal with the large retailer to expand its presence in the market.

"This expansion into CVS, one of the largest retailers in the U.S., is truly a massive milestone for a brand not even at its one-year mark. This retail partnership is one we are incredibly proud to announce and is a testament to the amazing success we've achieved so far," Rewind It 10 co-founder Jeff Aronson said in a press release.

"Our mission has always been to redefine men's grooming, making men more confident with their routines. With CVS behind us, we can now reach a wider audience and introduce them to our high-performing formulations," added Aronson, who is also a philanthropist on top of being a businessman.

This news comes just weeks after TV personality Brody Jenner was announced as the new face of Rewind It 10 in July. He will appear on the packaging of the hair and beard color brand's products starting October.

Rewind It 10's co-founders -- rapper Fat Joe, Carolyn Aronson, and her husband Jeff -- have collaborated with renowned stars, including Kansas City Chiefs tight end Travis Kelce, model-actor Tyson Beckford, DJ Khaled, and professional MMA fighter Stephen “Wonderboy” Thompson, among many others, as part of its mission to reduce the stigma surrounding hair coloring among men.

In addition to Sally Beauty, Rewindit10.com, and CVS, Rewind It 10 is also available at Amazon.