Lancôme has introduced its new bronzer, which offers natural tan and additional face depth that can last up to 24 hours.

The Lancôme Teint Idole Ultra Wear Skin Transforming Bronzer comes in seven shades, from fair to deep, which were created in collaboration with famous makeup artist Lisa Eldridge. 

She is currently working for the high-end brand as its global creative director -- on top of founding her self-named beauty, makeup, and skincare brand. Eldridge is also the person behind the makeup of top celebrities such as Dua Lipa, Eva Green, and Kate Winslet. 

According to the brand's official website, the Lancôme Teint Idole Ultra Wear Skin Transforming Bronzer promises to give users sun-kissed skin that looks like a natural tan, which is not orangey. Thanks to its micro-fine powder formulation, it is also breathable, weightless, and blendable, making it suitable for use even under the intense heat of the sun. 

To select the perfect bronzer shade, it is recommended to choose a shade that is two to three deeper than one's natural skin tone, especially if the consumer is tilting toward warm tone. On the flip side, if the user prefers a greater contrast, going one step darker is advisable.

Beauty enthusiasts can also opt to try the brand's virtual try-on feature or book a virtual consultation via Lancome-USA.com for a more accurate shade. 

Meanwhile, to ensure the product offers the top-notch quality that beauty lovers deserve, the formulation of Lancôme's new bronzer consists of skincare-like ingredients such as moringa and vitamins C and E, which are needed to mattify yet awaken the user's natural complexion. 

These components are also helpful in improving skin tone, retaining hydration, and smoothing the skin.

The Lancôme Teint Idole Ultra Wear Skin Transforming Bronzer is priced at $45 and is available on Lancôme's website.