Norwex marks its 30th anniversary by adding two new serums to its skincare line, packaged in vegan, biodegradable capsules.  

To celebrate its milestone, the company has introduced its sustainable innovation through its new products: the Norwex Brightening Vitamin C Serum and Smoothing Bakuchiol Serum. 

On Tiktok, over 80 million videos promoting the "clean beauty" trend have been uploaded, and Norwex sees this as an opportunity to release an environment-friendly format for its products. 

In a press release, Norwex global CEO Beate Hjeltnes revealed the inspiration behind these new sustainable products, saying, "When my father founded Norwex he set out on a mission to change how we live our lives as global citizens, prioritizing sustainability to leave the world a cleaner, greener place for future generations."

Hjeltnes added, "As we expand our offerings this anniversary year, including our skin care line that combats body burden with clean, natural ingredients, I am committed to carrying out and building on my father's legacy, ensuring the next 30 years are just as promising and innovative."

Brightening Vitamin C Serum

Retailing for $55.99, this product is beneficial for brightening, minimizing dark spots, reducing skin discoloration, protecting skin, and combating dull skin to ensure a youthful glow. 

It contains vitamin C to add radiance while reducing fine lines and wrinkles, along with vitamin E, which prevents accelerated aging. It also has ceramide-NP, bisabolol, and humulus lupulus to lighten blemishes and increase the face's moisture level.

Smoothing Bakuchiol Serum

Priced at $65.99, this product is suitable for beauty enthusiasts who are looking for an alternative to retinol.

Bakuchiol, the main component of this serum, is derived from the babchi plant and helps smooth fine lines and wrinkles while evening the skin tone and improving texture. 

The Norwex Brightening Vitamin C Serum and Smoothing Bakuchiol Serum are both composed of over 95% natural ingredients. More information can be seen on Norwex.com.