Glow Hub unveiled a new tinted sunscreen with SPF 30 to cater to the rising demand for the product in the country. 

Over the past year, Google searches for "tinted SPF" soared by 83%, while inquiries about the "best tinted SPF UK" jumped 250%, according to the U.K.-based skincare brand.

Glow Hub, a brand targeting Gen-Z, saw this as an opportunity and thus releaseed Defend Yourself Tinted Sun Silk SPF 30, a tinted version of its Sun Silk SPF. 

The tinted SPF provides an imperfection-blurring finish and offers broad spectrum protection, helping users get that summer sun-kissed glow without giving up protection against UVA rays, which increase aging, and UVB rays, which cause sunburn.

The tinted sunscreen is infused with marigold -- known for its soothing properties -- and green tea, which is rich in vitamin E and antioxidants, protecting the skin from pollution and UV rays. 

While it's a serum-like and silky SPF, Glow Hub's Defend Yourself Tinted Sun Silk SPF 30 is non-greasy and leaves no white cast on the skin.

This tinted suncreen is available for £14 ($17.89) and comes in seven shades: One & Only, All Day Everyday, SPF = BFF, Last But Not Least, Rain or Shine, Worth Defending, and Never Without.

The tinted SPF's light coverage makes it perfect for application as the last step in one's skincare routine or the first step in one's makeup routine. The brand recommends reapplying it throughout the day when needed.

Glow Hub Defend Yourself Tinted Sun Silk SPF 30 is available at Glowhub.com. The brand offers both delivery within the U.K. and international shipping.