Victoria Jackson has launched her new cosmetic line, No Makeup Makeup.

The beauty entrepreneur and Guthy-Jackson Charitable Foundation founder's brand was created in partnership with beauty industry innovator Kim Wileman and is manufactured in Italy. 

The reason Jackson launched this line was that she believes "beauty isn’t about layers of makeup, but about the confidence that comes from within," according to a press release.

This was her inspiration to create No Makeup Makeup, which she described as "the next evolution of clean, natural-looking makeup and effortless beauty."

Currently, the brand offers two products: the No Makeup Makeup Foundation and The Perfect Foundation Blush. 

True to her philosophy of "ess is best," the foundation is a four-in-one formula that can function as a color corrector, redness corrector, concealer, and foundation, giving beauty lovers all the base products they need in one package. 

The foundation promises to give users a "flawless complexion skin-finish" thanks to its cream-balm texture and lightweight formula enriched with jojoba oil, vitamin E, and a unique magnesium compound.

No Makeup Makeup caters to a wide range of skin tones as it offers 13 shades ranging from Porcelain to Deep. The brand also incorporated into the foundation its FlexShade Technology, which allows the shade to adapt to the consumer's natural shade and undertones. 

Through this, Jackson's brand expressed its desire to provide a "your own skin, but better" result to empower and boost one's confidence and beauty.  

No Makeup Makeup also ensures the safety of those with sensitive skin and allergies, making the formula free of drugs, fragrance, nuts, gluten, soy, and sulfate. It is dermatologist-tested, hormone disruptor-free, vegan-friendly and cruelty-free as well.

The No Makeup Makeup Foundation is available on the brand's official website and TikTok shop for the retail price of $55.

The Perfect Foundation Brush is being sold individually for $30, but getting the two products as a set for $80 will save consumers $5.