Troye Sivan was announced as the new global makeup brand ambassador of beauty and fashion brand Rabanne for its recently launched beauty collection. 

The singer will lead a new campaign for Rabanne's Nudes beauty collection. This range draws inspiration from La Maison's iconic fashion fabrics, translating them into innovative makeup textures designed to give the skin a camera-ready radiance. 

The campaign, shot by Louise and Maria Thornfeldt, features Sivan in a makeup look created by Rabanne Beauty creative director Diane Kendal. 

"I've always been attracted to Rabanne's effortless vibe," commented Sivan. "I love to play and express myself, and I have actively worked over the years to unlearn any restrictions I put on myself when it comes to fashion and beauty. 

"Something about Rabanne just feels very right to me personally, and their approach to fashion and beauty is aligned with mine," the singer added.

The campaign's #NoFilterBeauty manifesto encourages the next generation to uncover their true selves, aligning with Sivan's personal approach to fashion and beauty.

The collaboration follows the release of Sivan's "Rush" music video, where he wore Rabanne, and his appearance at the SS24 Rabanne show in the fashion brand's new season designs and makeup. 

Rabanne is known for tapping iconic ambassadors who embody La Maison's avant-garde spirit, reimagining it for each new generation. The appointment of Sivan continues this legacy, marking another significant step for the brand just one year after launching its groundbreaking Beauty collection.

Sivan, a Grammy-nominated singer and actor, has made a name for himself in both the music and fashion industries. His work includes roles in several Hollywood feature films, high-fashion collaborations, and runways worldwide.

The partnership is expected to strengthen Rabanne's presence in the beauty industry and resonate with Sivan's diverse and extensive fan base.