Superdrug has opened its largest U.K. store at Westfield Stratford in London, marking a significant milestone for the retailer.

The new flagship store spans 9,890 square feet, doubling the size of its previous location at the shopping center. This expansion aligns with Superdrug's ongoing efforts to enhance its physical retail presence across the U.K.

The new store offers a comprehensive range of health and beauty products. Customers can find exclusive beauty and personal care brands such as Relove by Revolution, MUA, Morphe 2, and Avon.

Additionally, Superdrug has expanded its own brand offerings, featuring popular lines like Studio London, B. Skin, Me+, and Naturally Radiant.

One of the highlights of the store is the new fragrance counter, which offers promotions on premium perfumes and aftershaves from brands like YSL, Viktor & Rolf, Giorgio Armani, and Prada. This counter aims to provide customers with high-quality fragrances at affordable prices.

The Beauty Studio within the store has also seen a significant upgrade, doubling in size to offer a variety of professional treatments.

Customers can access services such as eyebrow shaping, lash treatments, nail care, and piercings. These services are designed to provide high-quality beauty treatments at competitive prices.

Nigel Duxbury, property director at Superdrug, expressed his enthusiasm for the new store.

"We are delighted to be opening an even bigger store at Westfield Stratford, making it the largest Superdrug store in the U.K.," Duxbury said. "We are confident that local customers will be excited by the new store offering and enjoy our line-up of popular brands, luxury fragrance counter, and professional Beauty Studio."

In celebration of its 60th anniversary, Superdrug plans to open 25 new stores across the U.K. in 2024. Furthermore, the retailer is extending seven existing stores and refitting 60 throughout the year.

The Westfield Stratford store has created 25 new permanent roles, which contributes to local employment. With its expanded offerings and enhanced services, the store aims to provide an improved shopping experience for health and beauty enthusiasts in the area.