Jo Malone London has unveiled a new collection inspired by the iconic British character, Paddington Bear.

The Paddington Collection, launched in collaboration with StudioCanal, celebrates the bear's love for marmalade with a special fragrance, Orange Marmalade.

The highlight of this limited-edition series is the Orange Marmalade Cologne, which blends warm wood notes with the essence of orange zest. 

This scent is available in two sizes: a 30-milliliter bottle priced at $135 and a 100-milliliter bottle at $260. The collection offers a sophisticated take on a classic British preserve, capturing the essence of Paddington's favorite snack.

In addition to the cologne, the collection features four exclusive gift sets. These include a specially designed trunk inspired by Paddington's suitcase, featuring Jo Malone London favorites across cologne, home, and bath and body categories. 

The VIP-Exclusive Trunk Set, priced at $875, is customizable and includes at least one Orange Marmalade scent.

"We are delighted to be partnering with Jo Malone London to celebrate the marvellous Orange Marmalade scent inspired by Paddington's favourite food," Françoise Guyonnet, EVP for kids brands at StudioCanal and CEO of The Copyrights Group, stated. "It is exciting to see both brands coming together to celebrate British heritage, as well as the shared values of kindness and generosity, in a campaign that captures Paddington's essence so beautifully."

Jo Dancey, global brand president of Jo Malone London, also shared her enthusiasm. 

"A childhood favourite and now our latest collaborator, Paddington conjures up cherished memories of fun-filled summer trips by train, exploring the British countryside and coastline-always with a picnic in tow," Dancey said. "And when it comes to our Orange Marmalade Cologne, really there was no other choice of partner we'd rather share our scent with-or marmalade sandwich, come to that."

The Paddington Collection is available now at Jo Malone London outlets and online. 

Shoppers can also receive a customizable leather luggage tag with a minimum spend of $240 at the ION Orchard boutique during July. 

The collaboration brings a nostalgic charm to the luxury fragrance brand, celebrating British culture through the beloved character of Paddington Bear.