Sensitive skin care brand Eau Thermale Avène has launched a new product designed to address redness-prone skin. 

The Avène Redness Expert Soothing Moisturizing Concentrated Cream is formulated specifically for sensitive, reactive, or intolerant skin.

This lightweight, fragrance-free cream features Avène Thermal Spring Water and Angiopausine, a patented active ingredient derived from milk thistle. 

Avène Thermal Spring Water is known for its soothing properties. Angiopausine, on the other hand, is clinically proven to reduce and prevent redness.

The product was co-developed with two dermatologists and is the first dermo-cosmetic product aimed at stabilizing blood vessels to diminish the intensity and recurrence of redness flares.

A clinical study revealed that 48% of users experienced a reduction in redness intensity after 15 days of use. 

Furthermore, the cream is designed to provide 24-hour hydration while soothing sensations of overheating and discomfort, thus restoring skin comfort.

The Avène Redness Expert Soothing Moisturizing Concentrated Cream is fragrance-free and formulated with respect for sensitive and reactive skin. It is also paraben-free, sulfate-free, alcohol-free, silicone-free, and vegan, among other attributes.

The cream promises several benefits:

1. Soothing: Reduces the appearance of visible redness and alleviates skin discomfort for a uniform complexion.

2. Targeting: Addresses redness and sensations of discomfort, warmth, and tightness.

3. Restoring: Hydrates the skin for 24 hours, helping to restore comfort.

Users are advised to apply the cream twice daily to the face and neck. 

The new product, priced at $42, is available on Avène U.S.A.'s official website. It is positioned as an intensive solution for those with redness-prone skin, aiming to reduce visible redness and improve overall skin comfort.