CoverGirl has unveiled an exciting addition to its TruBlend lineup with the introduction of six new skincare-infused primers and luminizers.

These products are designed to enhance complexion instantly, catering to the diverse needs of beauty enthusiasts.

TruBlend Skin Enhancer Primers

The TruBlend Skin Enhancer Primers are formulated with clean, vegan ingredients and are free of parabens, sulfates, phthalates, mineral oil, and talc. 

Dermatologically tested to suit all skin types, including sensitive skin, these primers come in four distinct textures, each offering unique benefits. 

The Plush Plump primer provides a lightweight, dewy finish with biopeptides for 48-hour hydration. 

Velvet Blur, on the other hand, utilizes niacinamide to minimize pore appearance, enhancing skin texture over time. Cashmere Calm soothes and neutralizes redness with centella and vitamin E, promoting a balanced base. 

Meanwhile, Sticky Grip features a cooling gel texture infused with vitamin C and hyaluronic acid to tighten and hydrate skin, ensuring makeup longevity.

TruBlend Skin Enhancer Luminizers

Complementing the primers are the TruBlend Skin Enhancer Luminizers, crafted to deliver a radiant glow. Infused with 15% glycerin and 2% squalane, these luminizers provide all-day hydration while enhancing skin luminosity.

The water-based gel formula contains ultra-fine pearls, offering sheer, flexible coverage suitable for all skin tones. 

Available in Gelly Opal Glow for a universal champagne hue and Gelly Bronze Glow for a warm bronze tint, these luminizers can be worn alone, under foundation, or mixed with other TruBlend Skin Enhancers to customize beauty routines.

CoverGirl's "Skintification"

Mary Santangelo, senior vice president of CoverGirl global marketing at Coty, emphasized the brand's commitment to meeting consumer demand for multifunctional beauty solutions. 

"This new product range truly delivers on its skinification promise," Santangelo remarked. "From blurring and smoothing to plumping and glowing, there are endless ways you can mix and match this collection to create your perfect beauty routine."

All TruBlend Skin Enhancer Primers and Luminizers are Leaping Bunny-approved by Cruelty Free International, reflecting CoverGirl's dedication to cruelty-free practices in cosmetics.

These innovative skincare-infused products are now available at retail locations where CoverGirl is sold, offering consumers versatile options to achieve enhanced complexion effortlessly.