Rinna Beauty has introduced a new addition to its product lineup aimed at enhancing lip care routines. 

The brand's latest offering, the Kiss Off Lip Scrub, is designed to rejuvenate lips by effectively removing dead skin cells. 

Formulated with shea butter, coconut oil, cocoa butter, and carrot seed oil, the scrub promises to lock in moisture and stimulate cellular turnover as it aims to provide multiple benefits for lip health.

Shea butter acts as a luxurious moisturizer, eliminating flaky skin while nourishing the lips. Coconut oil, meanwhile, locks in moisture, providing protection against dryness. 

Cocoa butter, known for its emollient properties, forms a protective hydrating layer on the lips, and carrot seed oil, rich in vitamins A and E, promotes cellular turnover and enhances moisture retention.

Lisa Rinna, founder of Rinna Beauty, highlighted the scrub's benefits, noting its use of sucrose, a natural sugar, to gently exfoliate and improve blood circulation. 

This process aims to reveal fresher skin cells, resulting in a smoother and plumper appearance. The product also contributes to enhanced hydration and preparation of lips for subsequent lip care products.

To complement the Kiss Off Lip Scrub, Rinna Beauty has launched the Lip Service Lip Mask, priced at $22. 

The Lip Service Lip Mask is infused with sweet almond oil, which helps boost moisture and tighten the skin on the lips. Additionally, the sunflower seed oil content helps repair early signs of aging and sun damage.

Both the Kiss Off Lip Scrub and Lip Service Lip Mask are now available for purchase through Rinna Beauty's website, catering to individuals seeking to improve the texture and appearance of their lips. 

The products are positioned as essential additions to nighttime skincare routines, promising soft, hydrated lips ready for optimal lip product application.