The "Love Island" villa's dressing room, known for its extensive array of beauty products, welcomed a new addition today: the viral K-beauty brand Laneige. This debut coincides with Laneige's launch in Boots stores, which is also the beauty sponsor for the popular TV show.

Laneige, which gained widespread attention on TikTok, is best known for its Lip Sleeping Mask. This product, a thick and luxurious lip balm, has become a cult favorite.

The brand's introduction to the "Love Island" villa ensures that contestants will have access to its highly praised skincare items, potentially including the Lip Sleeping Mask to keep their lips in top condition for the camera.

Laneige's partnership with Boots, meanwhile, marks a significant expansion of its accessibility in the U.K., making its products available both in stores and online from June 12.

The first wave of Boots stores to feature Laneige includes locations at Battersea Power Station, Derby, Meadowhall, Trafford Centre, Brent Cross, Watford Atria, Dudley Merryhill, Fosse Park, Bournemouth Castle, and Lisburn Sprucefield.

Boots has been enhancing its beauty offerings, adding 25 new brands this summer, including The Beauty Crop, Tree Hut, Coats, and Kurl Kitchen. 

The expansion of Boots' beauty halls aims to improve the shopping experience with new furniture, discovery stations, and live demonstration zones. 

With over 1,200 beauty specialists in stores, customers can receive personalized advice and recommendations across numerous brands.

Boots' strategy includes launching new brands online before rolling them out in selected stores. With the majority of the U.K. population living within a 10-minute drive of a Boots store and the availability of next-day Click and Collect at over 1,600 locations, access to trending beauty products has never been easier.

The latest offering from Laneige is the Bouncy and Firm Sleeping Mask, priced at £32 ($40). This overnight mask promises to deeply moisturize, plump, brighten, and rejuvenate the skin with its soothing floral scent.

Laneige, established in 1994, combines advanced technology with natural ingredients to deliver hydration and radiance to the skin.