Feminine hygiene brand Summer's Eve has introduced its latest product innovation: the Ultimate Odor Protection line.

This new range aims to address and eliminate the stigma surrounding intimate hygiene while ensuring long-lasting freshness and confidence for women.

The Ultimate Odor Protection line features an array of products designed to fit various lifestyles and hygiene preferences. 

The collection includes intimate washes, cleansing cloths, and refreshing sprays, each crafted with gentle formulas intended to maintain the natural balance of the body's delicate intimate area. 

The line provides solutions for long-lasting freshness and odor control, catering to women seeking both daily and on-the-go hygiene options.

Research indicates a significant number of women feel uncomfortable discussing vaginal odor, with a recent survey revealing that seven out of 10 women admitted to feeling self-conscious about their vaginal scent. Despite these concerns, 57% of women aged 25 to 49 did not actively seek solutions.

Recognizing the impact of these findings, Summer's Eve said it's committed to developing products that not only effectively tackle odor but also encourage open conversations about intimate wellness.

"At Summer's Eve, we believe that no woman should feel ashamed or hesitant to address her intimate hygiene concerns," stated Cassin Chaisson, VP of marketing at Summer's Eve, in a press release.

"With our new Ultimate Odor Protection Line, we aim to break down barriers and encourage open dialogue about vaginal health. Every product in this line is formulated to help women proactively seek ultimate freshness with confidence," Chaisson added.

Key features of the Summer's Eve Ultimate Odor Protection line include pH-balanced formulas with boric acid, ensuring they are gentle on the skin. 

The products are dermatologist- and gynecologist-tested, made without dyes or parabens, and are not tested on animals. They also feature light, refreshing fragrances designed to leave users feeling clean and revitalized.

The product lineup includes:

1. Daily Refreshing Spray

This spray contains a patented odor-reducing ingredient, absorbs moisture, and provides an extra boost of freshness. It is clinically tested, talcum-free, and gentle enough for daily use.

2. Daily Refreshing Wash

Formulated with a boric acid complex, this wash is pH-balanced to match the body's natural chemistry. It cleanses away odor and discharge without irritating sensitive skin.

3. Daily Refreshing Wipes

These individually wrapped wipes are made with a patented odor-reducing ingredient and are suitable for on-the-go use. 

The launch of the Ultimate Odor Protection line coincides with Summer's Eve's partnership with Walmart Women's Wellness Month and a broader campaign aimed at destigmatizing dialogues around vaginal odor and encouraging proactive self-care among women. 

The new products will be highlighted in educational videos, sampling efforts, and digital campaigns through Walmart, aimed at empowering women to prioritize their intimate wellness without hesitation or embarrassment.

Summer's Eve Ultimate Odor Protection Line is now available for purchase on Amazon, at Walmart stores, and select retailers nationwide.