Kiehl's Since 1851 has taken its revered skincare line to the digital shelves of Amazon Premium Beauty. 

The collaboration introduces a dedicated storefront within Amazon's Premium Beauty section, offering customers seamless access to Kiehl's extensive range of products. 

This move not only enhances convenience for existing customers but also opens doors for new ones, as Amazon's vast customer base provides an opportunity for Kiehl's to connect with diverse skincare enthusiasts.

Among the notable highlights of this partnership is the inclusion of Kiehl's latest innovations alongside its timeless classics. 

From the Better Screen UV Serum SPF 50 to the Truly Targeted Acne Clearing Solution and the Clearly Corrective Triple Acid Peel, customers can now explore and purchase a wide array of Kiehl's offerings with just a few clicks.

Furthermore, several of Kiehl's bestselling formulas have been recognized with Amazon's Climate Pledge badge, which emphasizes the brand's commitment to sustainability and environmental stewardship.

"Launching in the Amazon Premium Beauty store marks a new chapter in the Kiehl's journey of over 170 years of skincare and innovation," John Reed, general manager of Kiehl's, stated in a press release. 

"Inspired by our heritage as a neighborhood apothecary brand, this collaboration allows us to continue our legacy while providing high-performance skincare solutions at even greater scale," Reed added.

This move comes at a time when digital accessibility is increasingly crucial in the skincare industry. 

By joining forces with Amazon Premium Beauty, Kiehl's aims to position itself as a forward-thinking brand, embracing the digital landscape while staying true to its core values of quality and innovation.