IT Cosmetics, a brand under L'Oréal, has unveiled an upgraded version of its best-selling CC cream and incorporated additional skincare benefits to it.

The product, Your Skin But Better CC+ Cream Natural Matte SPF 40, retains its full-coverage, hydrating formula while introducing new "skin-balancing" ingredients aimed at addressing oily skin, refining pores, and controlling shine for up to 16 hours.

The revamped CC cream continues to offer a pore-refining, natural matte finish but reformulation was needed and driven by consumer demand for a product that meets their skincare needs during the summer months.

The updated formula includes ingredients specifically chosen to combat oily skin, providing a matte foundation with built-in sunscreen.

Available in a wide range of shades, the Your Skin But Better CC+ Cream Natural Matte SPF 40 caters to diverse skin tones, from fair to deep.

It is offered at a price of $47 and comes in 30 different shades.

The product is marketed as an all-in-one solution, combining a full-coverage foundation, a skin-balancing serum, and broad-spectrum sunscreen.

IT Cosmetics highlights that the CC cream is suitable for oily, combination, acne-prone, and sensitive skin types.

The formula promises long-lasting wear, providing 16-hour shine control and up to 24-hour hydration without leaving a white cast. It also claims to blur the appearance of pores instantly and improve skin texture over eight weeks of regular use.

Key ingredients in the product include Air Licium, lentil seed extract, and hyaluronic acid, which contribute to its skin-balancing and hydrating properties.

The CC cream is also dermatologically tested, allergy-tested, non-comedogenic, fragrance-free, and vegan.