Skincare influencers, or "skinfluencers," on TikTok are becoming increasingly popular, especially among Gen Z, who make up the majority of TikTok's user base.
Top Tiktok Skinfluencers
With hashtags like "#skincare" and "#skincareroutine" racking up billions of views, skincare content on TikTok is highly engaging and has a viral nature. Gen Z's interest in skincare is driven by their preference for skincare over makeup, their research on product ingredients, and their focus on sustainability.
Skincare content on TikTok is successful due to its video format, allowing for bite-sized advice and authentic product demonstrations. Brands looking to reach Gen Z should consider collaborating with skinfluencers for unbiased and authentic skincare recommendations.
Hyram Yarbro | @skincarebyhyram
Hyram Yarbro, known as @skincarebyhyram, is a pivotal figure in TikTok's skincare community. With 6.6 million followers, his authentic approach and honest reviews have garnered him immense trust. He gained fame on YouTube but found a new audience on TikTok. Hyram's skincare advice focuses on clean, non-irritating ingredients, and he's vocal about harmful products, like pore vacuums and harsh scrubs. His hashtag "#skincarebyhyram" has 2.4 billion views, showcasing his influence.
Dustin Portela | @drdustinportela
Dr. Dustin Portela, known on TikTok as @drdustinportela, is a dermatologist with over 2 million followers and 46.9 million likes. His educational content offers skincare advice from a professional perspective, reviewing products like Farmacy Beauty's Whipped Greens and ZitSticka's pimple patches.
Dr. Portela emphasizes preventative skincare, focusing on sunscreen and anti-aging products. His expertise and credentials as a board-certified dermatologist add credibility to his recommendations.
Alexa | @glowopedia
TikTok's @glowopedia handle belongs to Alexa who has 292,000 followers and 7.3 million likes. She focuses on self-care and ASMR, creating soothing skincare content. Alexa is known for finding Target dupes for high-end products and has recently collaborated with smaller brands for holiday promotions. Her emphasis on affordable products and self-care resonates with Gen Z, making her content highly popular and relatable.
Donna Tran | @drdonnatran
Dr. Donna Tran, a board-certified dermatologist based in Southern California, offers individualized and high-quality dermatologic care. Specializing in medical, surgical, and cosmetic dermatology, she treats various skin conditions in patients of all ages. Dr. Tran's expertise includes Botox, injectable fillers, skincare, and dermatologic surgery, particularly skin cancer excisions. Her TikTok (@drdonnatran) features informative videos on skincare products and ingredients, catering to diverse skin types.
Susan Yara | @susanyara
Susan Yara, known as Mixed Makeup on YouTube, is a popular skinfluencer active on TikTok as @susanyara. Susan reviews new products, offering quick yet informative videos for her followers. With a background in beauty and lifestyle expertise, she founded the YouTube channels Mixed Makeup and FAM: For All Moms. Susan's career includes roles at NewBeauty Magazine, PopSugarTV, and Forbes.com, and her work has been featured in various publications and media outlets.
Vi Lai | @whatsonvisface
Vi Lai, or @whatsonvisface, is a TikTok skinfluencer with 881,000 followers and 22.5 million likes. She's known for her down-to-earth approach, often highlighting affordable drugstore skincare. Vi's content extends beyond skincare to discuss mental health, sharing her journey with anxiety and using skincare as self-care. Her candid and relatable style has earned her the reputation of being the funniest skinfluencer resonating with Gen Z.
