In a bold move to expand its presence in the beauty and personal care industry, Nutrafol, a leading brand in hair health supplements, has ventured into skincare with the launch of Nutrafol Skin.
This new line targets mild to moderate acne in adult women, presenting itself as a first-of-its-kind daily supplement.
Nutrafol, owned by Unilever, aims to revolutionize skincare by offering an integrative approach to address the root causes of acne.
According to Nutrafol, only a mere 14% of women believe their current acne treatments are effective. In response to this common frustration, Nutrafol Skin was meticulously developed over two and a half years to tackle not just the symptoms, but the underlying causes of non-cystic acne in adult women.
The formula addresses stress, hormonal fluctuations, the microbiome across skin and gut, and immune system function, recognizing the interconnectedness of these factors in skin health.
Unlike conventional acne products, Nutrafol Skin takes a comprehensive approach beyond surface-level treatments.
Its clinically-tested formula, featuring the proprietary Synergen Skin Complex and 100% drug-free ingredients, aims to reduce acne breakouts and improve post-acne dark spots.
Giorgos Tsetis, co-founder and CEO of Nutrafol, emphasized the brand's commitment to innovation and addressing emotional well-being.
"At Nutrafol, we consistently strive for innovation to address concerns that may affect our emotional well-being," Tsetis stated. "First, it was hair health -- I started Nutrafol to address my own hair challenges and the terrible toll that took on me. What we've built, and more importantly, the people we've been able to help as a result, is truly a dream realized."
The move into skin care aligns with the brand's mission to extend its impact on individuals' health and confidence.
"We've made a tremendous impact on so many lives, but we also know that women are plagued by another confidence killer, acne," Tsetis stated.
Nutrafol's expansion into skincare comes at a time of heightened competition in the hair regrowth and skincare markets.
With the acquisition by Unilever in 2022 and a subsequent partnership with Sephora in 2023, Nutrafol has solidified its position as a key player in the industry.