Allure magazine has awarded Elure lotion by Syneron Medical, the Best of Beauty Award for the second consecutive year. The lotion had been named the ‘best anti ager for discoloration’ in its October issue. The brand’s lotion and the night cream had won the award in the Big Breakthroughs category in October 2011 too. The Allure Best of Beauty Award is often called the Oscar of the beauty world.
The award is based on noticeable results and the product selected is among hundreds of products launched in the market each year.
“Due to its outstanding efficacy and safety profile, elure has rapidly become a leading home use solution recommended by physicians around the world for correcting skin discoloration. We are thrilled and honored to receive this award from the leading beauty experts at Allure Magazine,” said Louis Scafuri, Chief Executive Officer of Syneron.
Along with the Elure lotion, the award was received by other unique products like the CoverGirl LashBlast Clump Crusher Mascara, that doesn’t form clumps, The Coolway flatiron system, a low temperature flat iron that leads to smooth, straight hair, Eau Thermale Avene Antirougeurs Fort Relief Concentrate for Chronic Redness, and The RoC Retinol Correxion Max Wrinkle Resurfacing System.
The breakthrough products are unique and one of a kind. They address the day-to-day needs of women right from clumpy mascara, frizzy hair to pigmentation.
The Elure lotion was also named in the list of "50 Beauty Products to Buy Before You Die" by the magazine.
Aging is one of the most common issues faced due to wrinkles and fine lines. Hence there are a number of anti aging products in the market. Elure lotion even caters to pigmentation needs and as dermatologist Leslie Baumann, M.D says “my patients are seeing their hyperpigmentation fade within four weeks.”
“Elure is safe, simple-to-use and works well on all skin types,” says Anne Chapas, M.D., dermatologist and Medical Director for Union Square Laser Dermatology in Manhattan, New York. “Patients rightfully are enthusiastic when they experience quick results without irritation. Within a month of regular use, skin appears brighter and more even toned,” Chapas added.