I don't know about you, but we are always super curious about how nail polishes get their fun names. If you're like us, you might be wondering whose job it is to name nail polishes. Is that their sole job? Is it someone on the marketing team's job? Is it the brand founder's job? Who was behind the names of Butter London's "Bang On!" and OPI's "Got Myself into a Jam-balaya"? If you're looking for answers, you've come to the right place.
When it comes to naming their polishes, Butter London's senior brand and marketing manager told Slate that once they have the final shade, they have a story or theme they base the names on. The naming team has a session with the brand's copywriter and bounce ideas off of each other. Sometimes, it can take anywhere from three to five days to come up with ideas.
According to Glamour, Suzi Weiss-Fischmann, co-founder and brand ambassador of OPI Products, said that in the past, about six members of the creative team, including herself, would have closed-door meetings that included snacks and items related to the collection's theme. Weiss-Fischmann said naming 12 shades took, on average, around six to eight hours.
Weiss-Fischman spoke to Elite Daily about the naming process and shared, "When I create colors and when I think of colors, it's a huge way to self-express. So I really consider everything. I look at music, food, how society is trending, and, of course, what the hot shades are for a specific season. All those influence the color and some of the different special effects that we create, so a lot of that goes into a nail color and what you see on the shelf and in a bottle -- there's a lot of things that go into it."
When it comes to the brand Essie, founder Essie Weingarten told British Vogue she chooses names that are memorable and will resonate with users.
Every brand has its own method and technique when it comes to naming polishes, but they all share the same goal, which is to make a memorable shade customers will love wearing.