Going blonde is fun and has its perks, but over time, it can start to look more on the yellow or brassy side as warm tones begin to appear.
Unwanted warm tones appear in lightened or bleached blonde hair as the color begins to fade away.
To bring blonde locks back to looking vibrant and fresh, people turn to purple shampoo to get rid of unwanted brassiness.
What is purple shampoo?
Purple shampoo is made specifically for blonde hair and contains purple pigment designed to neutralize yellow, orange, or brassy shades that may begin to appear over time.
The reason purple shampoo works is that purple is on the opposite side of the color wheel from yellow, which means they cancel each other out. This pigmented shampoo is perfect for brightening your blonde hair to a cooler tone at home between hair appointments.
To use purple shampoo, mix it with your regular shampoo or use it once a week, as recommended by hairstylists. It's best to not overdo shampooing as it can eventually cause your blonde hair to darken over time.
Although purple shampoo works best for those with dyed or bleached hair, natural blondes who have brassiness can also use it for more sheen.
Which hair colors should use it?
Aside from blondes, those with unicorn hair such as purple can use this shampoo as well. Using this once a week can help maintain the violet color of your hair that's beginning to look dull.
Those with white, gray or silver hair can also benefit from using purple shampoo, as it leaves their strands shinier and brighter.
Brunettes can also use purple shampoos for a richer brown color. However, blue shampoos are preferred for brunettes as these can help get rid of red and orange undertones more effectively.
Where to purchase purple shampoo
Purple shampoos can be found in most malls, supermarkets, and drugstores nowadays.
Redken has a collection for blonde hair that addresses all kinds of hair concerns. Some Redken shampoos specifically target brassiness.
Another purple shampoo that we recommend is the L'Oreal EverPure Brass Toning Purple Shampoo. This L'Oreal product removes brassiness and yellow tones while neutralizing blonde, bleached, and silver hair. This purple shampoo contains no sulfates, which are known to dry out hair as well as strip away color.
