Amid the many beauty brands vying for attention on social media, Hailey Bieber's skincare company Rhode has made a splash on TikTok by promoting its first facial cleanser, Pineapple Refresh, in a unique way.

To launch its new product, Rhode used a large bath bomb in the shape of an egg that, when dropped into water, dissolves and reveals the newly released Pineapple Refresh daily cleanser.

Beauty influencers on TikTok and Instagram who received the Rhode bath bomb are now actively promoting it on their pages, captivating viewers.

Bieber unveiled the Rhode Pineapple Refresh bath bomb last week on TikTok via a video that currently has 11 million views.

Launched on Jan. 25, the Pineapple Refresh cleanser aims to provide a refreshing sensation with ingredients such as green tea extract and pineapple enzyme. Both of these ingredients are used in skincare for hydrating the skin, evening skin tone, and providing a soft bounce to the texture.

The Rhode cleanser also contains polyglutamic acid, an ingredient that helps lock in moisture and plump the skin.

Due to its refreshing feel, it's ideal for users with dry skin.

The gentle balm-to-lather cleanser is designed to be used in daily skincare routines, whether in the morning or at night, ensuring all-day freshness.

Safe for sensitive skin, the Pineapple Refresh cleanser is suitable for all skin types, as it doesn't dry out the skin.

While the Rhode bath bomb was exclusively reserved for those on the brand's PR list, the Pineapple Refresh cleanser itself is available for purchase on the Rhode website for $28.