Even if you're just barely connected to the beauty community on social media, you're likely familiar with Makeup by Mario, a brand that has taken the makeup world by storm.
Master makeup artist Mario Dedivanovic founded the brand, drawing inspiration from decades of groundbreaking artistry. This collection is designed for both professional artists and beauty enthusiasts, featuring formulas in universal shades catering to all skin tones.
Launching Makeup by Mario in 2020, Dedivanovic has come a long way from his days as a junior sales assistant at Sephora in Manhattan. The brand has not only become a sensation globally but has also secured its spot as one of the top-performing brands in Sephora outlets worldwide, according to Forbes.
Let's delve into three standout products from Makeup by Mario that are currently making waves on TikTok and Instagram.
1. Makeup by Mario Soft Pop Plumping Blush Veil
A weightless cream blush balm that embraces the power of hyaluronic acid, the Makeup by Mario Soft Pop Plumping Blush Veil has become a sensation on TikTok and Instagram. TikTok, in particular, has witnessed a surge in interest, thanks to its shade Rose Crush, which rumor has it, is the exact hue used by Sabrina Carpenter in her captivating looks. The beauty community has fallen in love with the natural rosy flush, reminiscent of Carpenter's concert appearances and the "Barbie" effect makeup.
This sheer formula not only hydrates and plumps the skin but also leaves a dewy finish on the cheeks. The non-comedogenic blush adheres to the skin, while pearlescent pigments contribute to a luminous finish, achieving the coveted "no makeup" makeup effect.
2. Makeup by Mario SoftSculpt Shaping Stick
The Makeup by Mario SoftSculpt Shaping Stick is a dual-ended shaping stick that simplifies Mario's signature contour technique into a single, user-friendly product. This product has gained traction for its effortless application and compact packaging, featuring a contour brush at the opposite end of the stick. Available in six shades catering to various skin tones, it has become a favorite among makeup enthusiasts.
The creamy formula is both blendable and buildable, suitable for all skin types. It creates a soft, natural-looking definition that dries down to a natural matte finish. The thoughtfully-designed angled buffing brush, which is removable for easy cleaning, facilitates smooth application. With shades ranging from light to dark deep, this shaping stick is inclusive and versatile.
3. Makeup by Mario Ethereal Eyes Eyeshadow Palette
The limited-edition Makeup by Mario Ethereal Eyes Eyeshadow Palette, now relaunched, has captured the attention of beauty influencers and makeup aficionados alike. Featuring 12 shades in sueded matte, modern metallic, and glossy shimmer finishes, this palette has gained popularity for its mesmerizing shimmers.
Mario's dream palette includes 12 new signature shades that effortlessly create ethereal eye looks. The three unique finishes -- sueded mattes for enhanced grip and rich color, modern metallics for seamless application, and glossy shimmers for a reflective, wet-like shine -- bring Mario's artistic vision to life.
