Out with the old and in with the new aesthetic trend of the year! The "clean girl" look is taking a backseat as the "mob wife" aesthetic takes over in 2024.

On Pinterest, the search interest for "mob wife aesthetic" surged from 1 on Jan. 4 to a whopping 100 on Jan. 11.

TikTok has been flooded with countless videos over the past few weeks, showcasing the allure of this new aesthetic. But before delving into the trend, let's clarify the essence of "mob wife."

According to Urban Dictionary, a mob wife is a woman wed to a mobster, critiquing him as if morally superior while enjoying the safety and financial security he provides.

The mob wife aesthetic is characterized by a bold embrace of 1980s to 1990s glamour. Think animal prints, oversized fur coats, voluminous bombshell hairstyles or a casually chic bun, stylish sunglasses, vibrant red nails, lavish gold jewelry, smokey and dark eyeshadow, deep-hued lips, sleek leather boots, and an all-black ensemble beneath the coat, reminiscent of attending a funeral.

Wondering about the abrupt surge in fascination with the mob wife aesthetic? Well, it's actually inspired by the iconic American crime drama "The Sopranos," specifically drawing from the character Carmela Soprano, the fictional wife of a mafia boss featured in the television series. Airing from 1999 to 2007, the show recently garnered renewed support from the online community.

How to do the "mob wife" makeup

The glamorous mob wife makeup, as highlighted earlier, is characterized by a captivating combination of dark and smokey eye effects paired with deeply hued lips. Jump in to the trend by following these detailed steps to achieve the perfect mob wife look.

Once you've completed your base, including primer, foundation, concealer, contour, and blush, it's time to focus on the eyes. Reach for your preferred neutral- or dark-toned eyeshadow palettes to commence the eye makeup process.

Begin by applying a rich dark brown eyeshadow as the first layer, covering your entire eyelids and extending the color almost up to your brows.

Transition to the second layer by using a smaller eyeshadow brush to apply black eyeshadow along the upper lash line, mimicking the effect of eyeliner. To intensify the smoldering look, extend the black eyeshadow onto the lower lash line, creating a beautifully smudged appearance.

Enhance your eyes further with the application of a black mascara, ensuring your lashes exude boldness and sultriness.

Moving on to the lips, frame them with precision by overlining with a dark nude or mauve lipliner. This step not only defines your lips but also sets the stage for the vibrant lip color to come.

Choose a deep red or mauve lip color that resonates with your personal style. You can also go for any dark lip combination that you think suits your look.

Complete your "mob wife" transformation with this meticulously crafted makeup routine which will leave you looking and feeling like a true femme fatale.