Clean beauty brand Innersense has launched an ultra-hydrating hair care product suitable for all curl types and textures.

The I Create Curl Memory is a flexible styling gelee designed to smooth, hydrate, and offer a lasting, flexible hold for elongated curls, according to the brand.

In crafting this product, Innersense opted for natural alternatives over the conventional ingredients commonly found in styling gels. According to the company, this choice resulted in a nourishing and nutrient-rich formula that works to prevent breakage and foster the development of healthy curls.

The brand's founder, Greg Starkman, said they are committed to continuously searching for healthier alternatives for their products.

"We're always looking for cleaner, healthier alternatives to styling products that are efficacious and easy to use," Starkman said in a press release. "I Create Curl Memory is an amazing product for all curl textures, formulated with nourishing ingredients packed with benefits for defined, long lasting curls."

The key ingredients of this product are a sugar complex (sucrose + honey) for improved hold, amplified thickness, and enhanced manageability and bamboo extract to support style retention and provide hair with strengthening minerals to fortify against breakage.

Certified organic aloe vera is also included as it acts as a lightweight moisturizer and hair strengthener, giving strands a silky texture.

Moreover, the product is infused with a soothing chamomile scent, contributing to a sense of tranquility and relaxation.

To apply this product, one should begin by dividing damp hair into sections. Take one to two pumps and activate the formula by rubbing palms together. The next step is to apply the product from the roots to the ends of the hair. Lastly, the user can either diffuse or let the hair air dry to define texture and style, as per the product instructions.

The 10-ounce bottle of I Create Curl Memory is priced at $28 and can now be purchased online at innersebeauty.com, at select salons, and in-store at specialty retailers including Credo Beauty and The Detox Market.

Established in 2005, Innersense is a brand dedicated to clean hair care. Over the years, it has introduced numerous organic hair care products to the market.