Amid the success of her Fenty Beauty and Fenty Skin on the market, Rihanna faces a major blow with her luxury fashion line. 

LVMH, which also houses high-end brands such as Louis Vuitton, Dior, Sephora, Givenchy, and Fendi, announced that Fenty's ready-to-wear clothes are being "put on hold" indefinitely. 

In a statement obtained by CNN, the luxury conglomerate mentioned that it was a joint decision by the company and the award-winning singer for "pending better conditions."

Despite this, the French multinational corporation will continue its support for her brands under the Fenty ecosystem. 

Moreover, Fenty and LVMH will focus on "the growth and long-term development" of the Barbadian-born singer's skincare and beauty lines such as her Fenty Beauty, Fenty Skin, and Savage X Fenty lingerie. 

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Effects of COVID-19 on the Retail Industry

Although the luxury retail giant did not specify the reason behind their decision to drop Rihanna's clothing brand, it appears that the global pandemic played a big role in the unprecedented pressure on the retail companies. 

It is no secret that aside from tourism, the luxury market is among the worst-hit industries by COVID-19. 

According to CNBC, high-end brands are focusing on e-commerce, hence the launch of Amazon Luxury Stores.

The Rise of Rihanna's Fenty Empire

The nine-time Grammy winner, whose real name is Robyn Rihanna Fenty, launched her first brand, Fenty Beauty, in 2017. 

This became a massive hit in the beauty industry since it offers a wide range of foundation shades that caters to every skin tone. 

Two years later, Riri released her clothing line Fenty der the luxury fashion group LVMH. This move has made the "Rude Boy" hitmaker the first woman and the first woman of color to lead the said fashion house. 

At the time, Rihanna explained how thrilled she was to be part of the LVMH Maison. 

"Designing a line like this with LVMH is an incredibly special moment for us. (Bernard) Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits," her statement reads as New York Times reported,

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Savage X Fenty

Like her cosmetic line, the award-winning singer's lingerie brand, the Savage X Fenty, has received recognition in the market. 

It has been applauded for celebrating individuality and body-positivity as it offers a wide selection of sizes, colors for different body types and skin tones. 

Based on a previous CNN report, Zion Market Research projected that Savage X Fenty would gain a $59 billion market globally by 2024. 

In addition to this, retail technology firm Edited also shared that bralettes and sports bras showed an increase in sales as women prefer these types of intimates as compared to push-up bras. 

Interestingly, her lingerie line held a successful socially distanced fashion show in Los Angeles despite the threats of COVID-19. 

Dubbed as the  Savage X Fenty Show Vol. 2, it featured the R&B icon's Autumn/Winter 2020 collection. 

Models and celebrities such as Cara Delevingne, Bella Hadid, and the OG It-girl Paris Hilton supported Rihanna's lingerie line. 

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