Ashley Graham uses her platform to reach a greater audience and promote self-love and body positivity.

The plus-size supermodel turned entrepreneur. Now, a body-positive activist has been using her social media for a good cause--that is, to teach women that self-worth and being beautiful are not determined by the size or the number on a clothing tag, but how you see yourself.

In her recent social media post, the supermodel announced her latest project with St. Tropez, a premium self-tanning brand.

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Ashley Graham is St. Tropez's New Global Ambassador

In a lengthy post, the 33-year-old Nebraska native revealed that she is now the brand's newest global ambassador, headlining their powerful campaign, "You Set the Tone."

"I'm so excited to announce that I am officially the Global Brand Ambassador for @sttropeztan! As you know, I'm all about anything that makes you feel good, and for me it's always been a healthy glow from the inside out," Ashley Graham Instagram post reads, adding, "I couldn't be more proud to partner with St.Tropez to kick off a brighter tone for 2021."

Moreover, she also mentioned that this is her go-to skincare brand and has always trusted St. Tropez for making her skin glowing.

In a short clip, the tv personality was seen rocking a classic LBD and white swimsuit, showing off her tanned skin as she raves over the wonders of her favorite self-tanning product.

She also teased about sharing her all-time favorite products and some of her beauty hacks and top tips to achieve radiant-looking skin.

Over the comment sections, friends and fans expressed their support for the "American Beauty Star" host.

Celebrity fitness trainer Kira Stokes wrote, "Yesssss! Gimme that AG Glow," alongside a sparkly emoji while famed hairstylist Justine Marjan complimented her looks and said, "The best tan!!'"

On the other hand, St. Tropez's official account showed how thrilled they are to welcome the 5'9 stunner as their endorser.

"We are so excited to have you on board as our New Global Ambassador! This is just the beginning..."

St. Tropez's New Campaign

The confessed St. Tropez fan would take on a new role as the brand's muse that encourages everyone to feel good about themselves and celebrate their uniqueness, armed with their glowing confidence.

Based on the official website, the plus-size supermodel's positive outlook towards body and individuality would teach women to be at their very best selves every day.

"At St.Tropez, it is more than just how tanning makes you look, it's about how it makes you feel, it's about celebrating YOU to be your best self every day, however you choose to glow."

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Ashley Graham's St. Tropez Top Picks

Aside from the brand's number one product, which is the St. Tropez bestsellers kit, the new mom says their Self Tan Purity Bronzing Water Face Mist is her go-to facial mist.

Enriched with hyaluronic acid, it helps the skin feels and looks moisturized and radiant for over three to six hours.

Moreover, she also loves the Self Tan Express Advanced Bronzing Mousse as it gives her that quick sun-kissed look.

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